My Philosophy
Design should inform, inspire, and include—creating experiences that are memorable, intuitive, and accessible to everyone.
My Work
Lead strategy, UX design, and execution of enterprise-level web and digital projects—transforming ideas into inclusive, measurable experiences.
Recognition
Recipient of national honors, including IMA Best in Class and W3 Silver Awards, for excellence in higher education UX and digital transformation.
Digital Experience
Delivering user-first, data-driven experiences that connect design, technology, and strategy to measurable business outcomes.
My Methodology
My approach is grounded in human-centered design, data-driven insights, and stakeholder collaboration—ensuring every project is accessible, scalable, and aligned with business goals.
Wireframes and infrastructures are developed based on usability standards and project requirements, resulting in intuitive, scalable, and accessible digital solutions. Close collaboration with stakeholders ensures alignment with goals, while iterative refinement drives improved user experience and business outcomes.
Discovery
- Client meeting
- Project scope
- Timeline
- Technical requirements
Information Architecture
- Outline functionality
- Content requirements
- Site diagram
- Functional Templates
User Interface Design
- Design concepts
- Create mockups
- Client feedback
Development
- Establish development environment
- Confirm/refine technical requirements
- Page construction
QA Testing
- Content
- Functional compatibility
- Prioritze issues
- Site modifications
Go Live
- Publish to production server
- Implement maintenance plan
Who I Am
Award-winning creative and digital leader with a proven track record across roles including Director of Creative and Interactive, Web and Marketing Manager, Webmaster, and Solutions Designer. Brings deep expertise in branding, marketing, and web development, with a sharp focus on strategic vision and hands-on execution. Experienced in building and leading high-performing, cross-functional teams—including direct reports—to deliver digital experiences that drive growth, engagement, and revenue. Skilled in overseeing the full product lifecycle—from concept through launch—while delivering scalable, accessible platforms. Recognized for blending creative insight, technical expertise, and team leadership to bring clarity, innovation, and measurable results to every project.
My Skillsets & Training
Technical and creative professional with a proven track record and experience leading marketing, business, and digital operations—from hands-on project execution to corporate strategy. Known for delivering smart, scalable solutions to complex challenges. Trusted by executive teams, clients, and collaborators for clarity under pressure, cross-functional leadership, and results that align user needs with business goals.
Core Leadership & UX Skills
- Digital Strategy & Leadership
- Team Leadership & Mentorship
- Enterprise UX Leadership
- UX/UI Strategy & Design
- Human-Centered Design
- Design System Governance
- User Research & Journey Mapping
- Information Architecture
- Stakeholder Engagement
- Brand & Communication Strategy
- Digital Compliance & Accessibility (WCAG/ADA)
- Cross-Functional Collaboration
Tools & Technologies
- Content Management Systems (CMS): Drupal, Acquia Cloud, Pantheon Cloud, Squiz Matrix
- Web Development: HTML5, CSS3, JavaScript, PHP, Bootstrap, Front-End Architecture
- Design & Creative Tools: Adobe Creative Suite, Acrobat Pro
- Project Management:Jira, Asana
- Analytics & Optimization: Google Analytics, Google Data Studio, SiteImprove
- User Research & Design Artifacts: Personas, Journey Mapping, Usability Testing, Wireframes, User Flows, Prototypes, Design Systems
- Generative AI Tools: ChatGPT (primary applied use), Claude, Google Gemini (Early Adoption / Applied Learning)