Michael D. Fite
Building Inclusive, Impactful Digital Experiences
Leadership | Strategy | Transformation
Strategic digital leader with a proven track record driving UX, web services, and digital transformation initiatives. Known for blending visionary leadership with hands-on execution to deliver inclusive, scalable, and measurable digital solutions and for proven success leading enterprise-level UX transformations, developing accessible platforms, and aligning digital strategy with organizational goals. Skilled at mentoring high-performing teams, guiding cross-functional stakeholders, and leveraging data-driven insights to shape business outcomes, with a passion for creating storytelling-driven experiences that engage users, achieve accessibility compliance, and deliver meaningful business impact.
Career Highlights
- Led the enterprise-scale digital transformation of CSN.edu, unifying 6 schools, 22 departments, and 70+ programs into a single Drupal-based platform serving 36,000+ students. The project earned the Interactive Media Awards’ Best in Class honor, and a W³ Silver Award (judged by the Academy of Interactive & Visual Arts), recognizing excellence in higher-education web design and user experience. Following launch, achieved 98.7% WCAG 2.2 AA accessibility compliance, verified through Siteimprove and completed three months ahead of federal accessibility deadlines.
- Directed omnichannel brand and digital strategy for Crovetti Orthopaedics & Outpatient Surgical Recovery Suites, launching dual corporate websites and integrated campaigns that drove 22% engagement and 23% revenue growth across digital and broadcast channels.
- Rebranded Las Vegas Gaming, Inc. as a next-generation gaming-technology provider, securing $15 million in capital funding and winning an ADDY Award for mixed-media marketing. Developed the PlayerVision interactive platform, creating all logos, on-board graphics, and user interfaces for the first third-party application approved for integration into slot machines. Created multiple Flash-based demos and animations to demonstrate product concepts and innovation in interactive gaming interface design.
- Requested to serve as Web Developer / QA Test Lead on the CHIP Squad (Caesars Harrah’s Integration Project), a merger-critical web integration team formed during the Caesars–Harrah’s corporate consolidation. Supported the unification of both companies’ online properties and reservation systems, and was assigned to develop the functional templates for the new combined reservations platform based on cross-disciplinary expertise in web, graphics, marketing, and application design. Analyzed both legacy systems, identified their strongest capabilities, and created a new graphical user interface that advanced usability, visual consistency, and performance across 40+ casino and resort websites.
- Established the first web presence for Alliance Gaming, Inc., and led the creation of corporate websites for its subsidiaries, including BallyGaming.com and BallySystems.com. Rebuilt BallyGaming.com as the company’s flagship digital property, growing annual traffic from 210,000 to 3.4 million visits and driving a 290,000 monthly increase through integrated online campaigns. Overhauled the company’s quarterly investor webcast operations through Thomson Financial after a prior vendor failure, implementing new processes, testing protocols, and quality controls that eliminated delays and ensured consistent, on-schedule financial broadcast reporting.
Professional Experience
Manager, Web Services
College of Southern Nevada / Synoptek, LLC — Las Vegas, NV (June 2014 – May 2025)
Drove a full-scale digital transformation of CSN.edu, combining UX research, stakeholder collaboration, and modern design frameworks to deliver a seamless, user-first experience for 36,000+ students. Promoted to Manager, Web Services to lead enterprise-wide initiatives and manage a growing team, earning two internal Spotlight on Excellence awards for Team Player and Above & Beyond contributions. Delivered a modern, scalable, and fully accessible platform that aligned with institutional goals and received national recognition, including the IMA Best in Class Award and W3 Silver Award for excellence in higher education UX.
- Achieved a 98.7% Siteimprove accessibility compliance score (WCAG 2.2 Level AA) three months ahead of federal and institutional deadlines.
- Led the migration of outdated web properties to a unified, scalable Drupal CMS, improving UX across 6 schools, 22 departments, and 70+ programs.
- Implemented enterprise-wide single-source data integrations, connecting multiple internal and external systems via APIs for real-time updates and reduced manual maintenance.
- Designed and implemented a custom content workflow and approval system using Agile + Jira, cutting user-facing errors and boosting content delivery speed.
- Established institution-wide web governance standards and built a contributor toolkit with guidelines, templates, and performance metrics to enforce quality and consistency.
- Oversaw personalization initiatives, leveraging behavioral insights to develop targeted campaigns, test creatives, and optimize ROI across digital touchpoints.
- Collaborated with IT and marketing leadership to integrate UX goals into enterprise strategies, security frameworks, and cross-platform scalability efforts.
- Orchestrated stakeholder strategy and alignment sessions to deliver platform updates, provide training, and showcase upcoming initiatives, improving digital governance.
- Guided CSN through an Office for Civil Rights (OCR) accessibility review, achieving successful resolution and earning investigator recognition for vendor coordination and ADA compliance leadership.
Digital Creative Director (Web & Marketing)
Outpatient Surgical Recovery Suites / Crovetti Orthopaedics & Sports Medicine — Las Vegas, NV (Mar 2012 – May 2014)
Directed the company’s digital brand strategy and led development of 2 corporate websites supporting patients, physicians, and business operations. Oversaw design, content, and technical delivery while creating integrated marketing campaigns across web, social, print, and broadcast media. Partnered with executive leadership to modernize digital presence, enhance patient engagement, and strengthen overall brand visibility.
- Designed and launched two corporate websites, ensuring cohesive branding and consistent UX across both properties.
- Oversaw Crovetti Orthopaedics’ office redesign and IT infrastructure upgrade, managing construction, full rewiring, server rebuilds, and deployment of new workstations to support seamless integration with the outpatient surgical suites.
- Executed and optimized B2B campaigns promoting the outpatient recovery care model, enabling partnerships with hospitals and providers nationwide.
- Created integrated digital initiatives across web, email, and social platforms, improving patient education, onboarding, and engagement.
- Built cross-functional workflows connecting clinical teams, business units, and marketing, streamlining scheduling, downloadable forms, and patient readiness resources.
- Directed content governance and security oversight, evaluating, approving, and implementing web projects to ensure compliance and protect patient data.
Digital Marketing Engineer
PartnerWeekly.com — Las Vegas, NV (Jan 2011 – Aug 2011)
- Increased revenue by 7% by monetizing client site submissions through targeted digital marketing campaigns.
- Developed standardized analytics and reporting processes using Google Analytics and SEO tools, ensuring accurate tracking and actionable insights.
- Introduced technical documentation frameworks, reducing onboarding time and improving team productivity.
- Accelerated project launches by establishing quality assurance procedures that improved go-live speed without sacrificing quality.
Director of Visual Arts & Media
Las Vegas Gaming, Inc. — Las Vegas, NV (Jun 2006 – Jan 2010)
- Led a company-wide brand transformation, repositioning Las Vegas Gaming, Inc. from a traditional gaming supplier to an emerging technology innovator.
- Rebuilt LVGI.com from the ground up, transforming an outdated site into a modern, award-winning digital presence that integrated multimedia, product showcases, and investor communications. Earned an ADDY Award for excellence in integrated mixed-media marketing and creative execution.
- Designed investor presentation systems and visual materials that supported $15 million in new capital funding and strengthened partnerships with corporate legal teams and Merrill Lynch representatives.
- Developed the PlayerVision interactive platform, creating all logos, on-board graphics, and user interfaces for the first third-party application approved for integration into slot machines. Created multiple Flash-based demos and animations to demonstrate product concepts and innovation in interactive gaming interface design.
Professional Milestones
Web Developer / QA Test Lead
Harrah’s Entertainment — Las Vegas, NV (2005 – 2006)
Managed integration projects for 40+ websites under Caesars and Harrah’s brands. Served as team lead and corporate trainer for WatchFire implementation.
- Reenergized stalled template development delivering completed templates within 6 weeks, guiding programming teams for reservation integration.
- Delivered programming for micro-sites beating 30-day deadline by 1 week.
- Resolved security/testing gaps by auditing and deploying WatchFire third-party application.
- Led design of Flash-based casino locator app consistently earning top-ten page views.
- Evolved as corporate trainer leading application deployment and training.
Corporate Webmaster
Bally Gaming and Systems — Las Vegas, NV (2001 – 2005)
Established critical web presence as first marketing-technology pilot. Directed all web operations, reporting to IT Director and VP of Marketing. Led creative direction, functionality, and business alignment.
- Created and designed 5 Bally websites, growing flagship site hits from 210,000 to 3.4 million in 2005.
- Met 90-day launch target for parent company site including investor relations portal.
- Built complex BallyGaming.com within 4 months with a complete redesign and new design agency.
- Introduced integrated web media campaigns increasing monthly hits by 290,000 within 3 months of launch.
- Rescued planned corporate webcast by resolving server failure and renegotiating hosting contracts.
- Championed first corporate intranet and multiple subsidiary websites.
Education
College of Southern Nevada
Associate of Applied Science, Graphic Technology / Web Design · Graduated with high honors
Certifications
Web Administration and Development · Learning Tree International
Organizational Accessibility Advocate — Siteimprove
Leadership Development Series — LinkedIn Learning