Las Vegas Gaming, Inc. (LVGI) – PlayerVision Brand Identity Suite
Las Vegas Gaming, Inc. developed PlayerVision as a first-to-market suite of applications designed for use across slot devices, mobile touchpoints, and on-property digital interfaces. As Director of Visual Arts and Media, I created the core logo family, icon set, and supporting brand elements needed to represent each application consistently while remaining aligned to LVGI’s established corporate color standards. My role included defining the structure of the suite, organizing the product lineup, and producing versatile assets that could be deployed across presentations, on-device environments, mobile formats, and marketing materials to support unified branding across all platforms.
Challenge
The PlayerVision suite required a cohesive brand identity that could represent multiple applications while remaining consistent with Las Vegas Gaming, Inc.’s established corporate color standards. Each application needed its own distinct logo and corresponding on-device icon for use across slot machines, mobile interfaces, presentations, and digital materials. The challenge centered on defining a clear structure for the suite and creating a family of marks that maintained individuality while operating as a unified system.
Resolution
To establish clarity across the suite, I organized the PlayerVision applications into a defined product structure and developed a coordinated set of logos and icons that aligned with LVGI’s corporate color standards. Each mark was created as a flexible asset engineered for use across multiple environments, including mobile interfaces, presentations, digital signage, and on-device slot machine displays. This approach ensured consistent visual representation, reduced production complexity, and supported efficient deployment across all platforms.
Las Vegas Gaming, Inc. (LVGI)
$5 million+ next-generation-gaming technology developer of innovative technology and software solutions - including flagship PayerVision. Delivers multiple machine, hotel room, and digital signage applications.