Las Vegas Gaming, Inc. (LVGI) – Enterprise Identity
Las Vegas Gaming, Inc. needed a unified enterprise identity to bring consistency to its corporate brand and business units across print and digital materials. As Director of Visual Arts and Media, I developed the identity framework, re-established the corporate brand structure, and authored the style guidelines. I also created core communication templates, including letterhead, presentations, and operational documents, to ensure consistent visual standards and provide a clear and repeatable system for internal teams, sales groups, and executive stakeholders.
Challenge
Las Vegas Gaming, Inc. operated with multiple business units and produced a wide range of printed and digital materials that did not follow a unified identity system. Visual elements varied across touchpoints, which reduced consistency and made brand alignment difficult for internal teams. Existing materials had been created without a formal framework, resulting in design differences between corporate and product-specific communications. The organization required a cohesive identity structure that could be applied reliably across all channels and document types.
Resolution
I developed a complete enterprise identity system that organized the corporate brand and its business units into a clear and consistent framework. This work included defining the core brand elements, producing the formal style guidelines, and establishing standards for typography, color, and layout. I created a coordinated set of communication templates for letterhead, presentations, and operational documents to support daily use across the organization. These materials provided a reliable design structure for teams responsible for producing internal, product, and executive-facing communications.
Las Vegas Gaming, Inc. (LVGI)
$5 million+ next-generation-gaming technology developer of innovative technology and software solutions - including flagship PayerVision. Delivers multiple machine, hotel room, and digital signage applications.