Bally Gaming and Systems – Licensed Product Collateral
Designed, laid out, and prepared production files for Bally Gaming and Systems marketing brochures, aligning each piece with corporate branding and licensed entertainment brand requirements. Collaborated with internal marketing teams and external licensors to ensure brand consistency, print accuracy, and visual cohesion across all materials, reflecting hands-on creative design experience developed early in my career in gaming-industry marketing communications.
Challenge
Representing Bally Gaming and Systems’ licensed gaming products required developing print materials that captured attention in a competitive casino-industry market while meeting strict corporate and licensing standards for visual quality, brand accuracy, and production detail.
Resolution
Supported active marketing campaigns by designing branded one-sheets that leveraged each game’s theme to enhance visibility and drive lead generation. Integrated visual and messaging consistency across all materials to strengthen campaign impact and align with Bally Gaming and Systems’ overall marketing objectives.
Bally Gaming and Systems
$525 million+ world leader in gaming, slot machines, business intelligence, and electronic messaging system development and manufacturing, renamed to Bally Technologies in 2006.