Las Vegas Gaming, Inc. – Trade Marketing Collateral
Las Vegas Gaming, Inc. required a cohesive collateral system to support the PlayerVision product line and related gaming technologies. As Director of Visual Arts and Media, I led concept development, design, and production for brochures, trade show graphics, and supporting print materials. This collateral unified LVGI’s visual identity across multiple product categories, presenting PlayerVision and associated gaming solutions with consistent branding, technical precision, and a clear message for sales and executive audiences.
Challenge
PlayerVision represented a breakthrough in casino gaming, an interactive platform unlike anything previously seen in the industry. With no existing creative precedent, every piece of collateral had to be developed from concept to completion while simultaneously elevating LVGI’s established game brands. The challenge was to introduce a first-of-its-kind technology and present the company’s complete product catalog within a cohesive, modern visual framework that demonstrated its technology innovation and legacy standing.
Resolution
I conceived, designed, and produced a unified suite introducing PlayerVision and revitalizing LVGI’s existing product materials. Each brochure and trade show piece emphasized the technology’s interactivity, integrating precise visual hierarchy, product imagery, and consistent typography drawn from the updated LVGI brand standards. The result positioned PlayerVision as the centerpiece of the company’s modernized catalog while maintaining continuity across all product lines.
Las Vegas Gaming, Inc. (LVGI)
$5 million+ next-generation-gaming technology developer of innovative technology and software solutions - including flagship PayerVision. Delivers multiple machine, hotel room, and digital signage applications.