Alliance Gaming Corporation – Corporate Website & Investor Relations Portal
Alliance Gaming Corporation sought to establish its first corporate web presence to unify communications across its operating divisions and provide a trusted, real-time information source for investors and analysts. The new site became the company’s central online gateway, introducing a professional digital identity that reflected its stature as a publicly traded leader in gaming technology and systems innovation.
Role & Scope
As Corporate Webmaster, I led the development and launch of AllianceGaming.com, creating the corporation’s inaugural investor-relations portal and establishing foundational digital standards for content governance, compliance, and communication. This initiative positioned the company to deliver earnings webcasts, publish financial disclosures efficiently, and laid the groundwork for the digital infrastructure later adopted by its Bally Gaming and Systems divisions.
Challenge
Establish Alliance Gaming Corporation’s first corporate web presence to deliver timely, mission-critical information to investors, analysts, and stakeholders. The initiative required creating a credible digital platform that unified the parent company and its subsidiaries and set a new standard for corporate transparency and investor engagement in the gaming industry.
Resolution
Developed AllianceGaming.com as the corporation’s first investor relations portal, creating a centralized digital hub for financial reporting, market updates, and corporate announcements. The site was designed to support Sarbanes-Oxley communication standards and introduced quarterly earnings webcasts that enabled analysts and shareholders to follow the company’s business activities in real time.
Outcomes / Impact
- Established the corporation’s first enterprise-level digital platform for investor relations, enabling direct, on-demand access to financial data and performance reporting.
- Reinforced market credibility and investor confidence by delivering transparent, real-time access to corporate earnings and strategic announcements.
- Advanced market confidence and shareholder trust through transparent, real-time access to corporate earnings and strategic announcements.
- Created the foundational digital framework later mirrored by Bally Gaming and Systems, providing a scalable model for future web integration and long-term corporate communication strategy.