Las Vegas Gaming, Inc. (LVGI) — Interactive Web Experience
Las Vegas Gaming, Inc. (LVGI) set out to redefine its digital presence during a critical shift from traditional bingo and keno systems to advanced, technology-driven gaming experiences. I led the full creative and technical direction for LVGI including the LVGI.com website, integrating user experience strategy, visual design, and content development to deliver an engaging interactive platform. The project elevated the company’s online identity, strengthened investor confidence, and earned multiple ADDY Awards for excellence in interactive and mixed media design.
Role & Scope
Directed creative, technical, and UX strategy for LVGI’s digital initiatives, focusing on interactive web design and user experience. Led the concept, design, and development of the LVGI.com website, establishing the company’s digital presence and positioning it as a leader in next-generation gaming technology.
Challenge
Transition Las Vegas Gaming, Inc. (LVGI)’s legacy bingo and keno brand into a recognized innovator in gaming technology. Create a digital presence that elevated credibility, showcased new products, and reflected the company’s evolution into advanced gaming solutions.
Resolution
Developed an immersive website showcasing LVGI’s innovation and expanding gaming portfolio. Combined clean design, intuitive navigation, and interactive elements to highlight advanced technology while reinforcing brand credibility and investor confidence.
Outcomes / Impact
- Unified brand, design, and technology into a cohesive digital experience reflecting LVGI’s innovation and growth.
- Increased visibility and engagement across the gaming and technology sectors through a modern, interactive platform.
- Reinforced confidence among investors, partners, and clients through clear, professional, portfolio presentation.
- Earned two ADDY Awards recognizing excellence in Interactive Media and Mixed Media design.